Bong-Ra, Jason Köhnen’s electronic alter ego saw life in 1996. Hailing form The Netherlands, Bong-Ra initially started as a dj, but quickly focussed his priority on producing his own music in 1997. Djax Records signed Bong-Ra in 1998, proceeding to release the debut album New Millennium Dreadz and the 12-inch series Darkbreaks Volumes 1 and 2. Bong-Ra at that time was accompanied by MC Guzman on vocals.

In 2001 Clash Records (a hardcore jungle orientated 7-inch label) was set up. In that same year John Peel invited Bong-Ra to do a ‘Peel...       read more

Ad Noiseam's purpose is to release interesting music from a variety of genres. Mainly focused on electronic music, the label has released in the past albums and singles from such a variety of styles as clicks'n'cuts, breakcore, drones, IDM, jazz or dubstep. Ad Noiseam is clearly not a niche label.